Publicity and Heroism in the Workplace

Usually it feels pretty good to be recognized in the workplace or in your industry's community circles for your achievements, milestones arrived at, or just for a "job well done". You may also have had a chance to be lauded as a "hero" for landing that big account, completing that project on time and under budget, or working 36 hours straight to restore your organization's data warehouse up-to-date after a major hardware meltdown.

But have you noticed how the heroes who, say, weather us through a crisis sometimes receive more applause and "atta-boy"s than the heroes who, say, maintain steady but unchanging profits for years? Because of our human nature, we tend to be more attracted to the highs and lows of drama, rather than a seldom-changing sameness, even if that sameness is a positive and profitable one.

To land a major client, one organization had to close the deal and on-board the client within a very contracted time frame. A few principals involved were working 7-day weeks around the clock to the tune of 100 hours a week, while driving their teams to produce quickly for the client. At one point the client became very disturbed by a perceived lack of progress made by the organization in closing the deal. Shortly after the client made their feelings known to the organization, one of the principals mentioned to the client how he had been up all night working on a particular issue with the deal.

While that issue had not been completely resolved, the client was so impressed with the display of effort that they relaxed their expectations enough to accept the organization's progress, and became more receptive to future scheduling adjustments. Unfortunately, the client had not known about the 7-day weeks and 100-hour weeks spent previously. And even if they did, that knowledge may not have impressed them more than the image of one person toiling through the night solely for them. This is a much more dramatic picture indeed.

Some of us may need to work through the night from time to time to satisfy our organizations or our clients. Some of us in certain lines of work can easily work these hours or long shifts in a "business as usual" capacity. In either case, these shows of effort can easily be unrecognized, or worse, taken for granted if they are repeated too consistently. While being lauded as a hero shouldn't be the ultimate goal, make sure you are visible and your quality hard work is recognized.